Does my small business really need press releases?
Only if you want to stay visible. It's a tsunami of information out there. Is your message online flotsam?
The good news is that newspapers, weeklies, magazines, trade journals, all targeting your audience, are holding space for your news.
And it isn't hard to stake your claim. Your article will reside in their hard copy and online publications for a long, long time, their reputation bolstering yours.
But aren't social media your best bet? Who reads what anymore?
Apple, Google know how its done. They keep themselves in the news. Large organizations understand that social media is a but a piece of marketing strategy. Take a look at the Apple newsroom. http://www.apple.com/newsroom/ Corporations understand that they must inform beyond their promotional platforms.
However, what about your smaller organization?
This Forbes article doesn't pull any punches. Is social media worth it for small business?
The takeaway: by delivering simple scheduled press releases to targeted publications, your organization gains visibility, establishes its expertise, and expands its target audience.
Yet, you have to do it consistently. Just one press release won't create a stampede of new business. It takes a consistent effort of releases to targeted publications, monthly, quarterly, or weekly, your call.
Bits and pieces of social media may be lost in the online torrent, but a well-written scheduled set of press releases becomes your organization's lighthouse.
The good news is that newspapers, weeklies, magazines, trade journals, all targeting your audience, are holding space for your news.
And it isn't hard to stake your claim. Your article will reside in their hard copy and online publications for a long, long time, their reputation bolstering yours.
But aren't social media your best bet? Who reads what anymore?
Apple, Google know how its done. They keep themselves in the news. Large organizations understand that social media is a but a piece of marketing strategy. Take a look at the Apple newsroom. http://www.apple.com/newsroom/ Corporations understand that they must inform beyond their promotional platforms.
However, what about your smaller organization?
This Forbes article doesn't pull any punches. Is social media worth it for small business?
The takeaway: by delivering simple scheduled press releases to targeted publications, your organization gains visibility, establishes its expertise, and expands its target audience.
Yet, you have to do it consistently. Just one press release won't create a stampede of new business. It takes a consistent effort of releases to targeted publications, monthly, quarterly, or weekly, your call.
Bits and pieces of social media may be lost in the online torrent, but a well-written scheduled set of press releases becomes your organization's lighthouse.
Before hiring a press release writer, use these guides to learn the basics.
Ebooks COMING SOON
Press Releases Basics for Busy Business Owner
Your Guide to a Relationship with the Press
Client Coverage:
KTVU Channel 2
San Francisco Chronicle
Contra Costa Times
Bay Area Backroads
Artweek Magazine
Napa Valley Register
Fairfield Daily Republic
Livermore Weekly
Benicia Herald
AOL Patch - 40 small business profiles and features
Ebooks COMING SOON
Press Releases Basics for Busy Business Owner
Your Guide to a Relationship with the Press
Client Coverage:
KTVU Channel 2
San Francisco Chronicle
Contra Costa Times
Bay Area Backroads
Artweek Magazine
Napa Valley Register
Fairfield Daily Republic
Livermore Weekly
Benicia Herald
AOL Patch - 40 small business profiles and features