The Brand Makeover
Clients Can't Forget You
Case Study: The Translation Zone - Branding for a Seriously Funny Motivational Speaker/Trainer
Described as fresh and funny, Tim Hoyle is a motivational speaker with a nationwide following. Audiences love his humorous and thought-provoking speeches and trainings.
"Tim was tired of competing with hundreds of motivational speakers every day."
Why did he need a brand? A brand would:
1) set him apart from his competition; 2) provide a clear direction for his business.
His new brand highlights his communications focus, his witty and humorous Twilight Zone storytelling style, and helps him easily shape his future trainings and advertising.
How did we do it? We analyzed Tim's style, delivery and content, his typical audience. Tim's unique concept was based on this information. Next we developed graphics, content and even renamed his most requested speeches to echo his brand.
THE TRANSLATION ZONE, an unforgettable brand for an unforgettable speaker.